Consider offering a personal account manager to answer questions at the start of your relationship, and inviting them into pop-up groups or communities to talk about issues or concerns. Also, be sure to give them the documentation they need to create interesting and competitive reviews. It’s important to realize that you’re there to support your affiliates — not to overmanage them or to try to control the narrative they are building around your brand to engage niche audiences. In fact, it’s responsible for 16 percent of all e-commerce sales in the United States and Canada. If you’re working with affiliates and not seeing the results you expect, it may be time to refine your onboarding process. When a recruit is fully equipped with relevant marketing tools, they’re more likely to hit the ground running.

This is especially important for new affiliate programs that are still trying to recruit partners. However, without an effective onboarding program, new partners may struggle to make sales or even violate Federal Trade Commission (FTC) rules. To do this you’ve got to start with the right platform and that’s what AffiliateWP provides you with. We don’t want you to simply start an affiliate marketing program, we want you to grow it into a thriving revenue earner.

Make the First Day Exciting

There’s no better way to show you offer a successful affiliate program than by showcasing how Johnny from Naperville, IL made $100,000 with your program last year (social proof). Exclusivity is huge; high-profile affiliates are good at what they do, and they don’t want to promote something that everyone else on the scene is promoting. When you offer them something that nobody else has, even if it’s just a special offer or personalized bonus it can be the defining factor that makes your affiliate marketing program stand out. Affiliate onboarding is easily one of the most overlooked aspects of running an affiliate program.

A message will be sent to your email address containing login details, right after your account is installed. If you wait for a while, after installation is complete you will be able to https://www.xcritical.com/ access your account directly from here. Healthy onboarding practices such as the ones we listed above are vital if you’d like your new hires to be happy and productive from the get-go.

PRODUCTS

In order to get to know your affiliates and build meaningful relationships with them, it’s important to foster a sense of trust and transparency. Again, you know your business best, so use this knowledge to offer your affiliates a personalized experience. Recognize that not every would-be affiliate is the right fit for your business, and make sure you’re only accepting people who are a good match. If you want your affiliates to thrive, they should feel welcome as a part of your team, and that all starts with onboarding. Your new affiliates will have a long list of questions about their roles, business policies, and the affiliate tools they’ll be working on.

To maximize the effectiveness of these check-ins, you need to establish a predetermined schedule and communicate it clearly to your new affiliates. Inform them about the frequency of these check-ins and the expected content or topics of discussion. This proactive approach allows your affiliates to prepare any questions or concerns they may have, ultimately leading to more productive https://www.xcritical.com/blog/your-affiliate-onboarding-5-success-methods/ and meaningful conversations. By utilizing a checklist, you can systematically cover these crucial details and minimize the likelihood of misunderstandings between you and your affiliate partners. This approach guarantees that essential information is communicated effectively, allowing your affiliates to quickly get up to speed and begin their journey with confidence.

Create Incentives for Initial Sales

If you’re going to grow your affiliate program, then you need to find the right affiliates, and to do that, you need the right affiliate software to back you up. You wouldn’t go about selling your products without the entire range of marketing tools available to you, so you shouldn’t aim to recruit affiliates without them either. Sometimes, having too many affiliates can be a problem, particularly if they’re not bringing in the sales. The 80/20 rule often applies in affiliate program management, where 80% of your revenue comes from 20% of your affiliates, which shows the focus should be on quality, not quantity. Ultimately, that’s the difference between free affiliate software and the best WordPress affiliate plugins like AffiliateWP. It’s an investment in your business’s growth, and it’s going to result in more affiliates signing up for your program.

• Walking newbies into their first transactions also allows you to identify and correct any faults with their sales tactics, resulting in more extraordinary future results.
• Build up communication channels so affiliates understand whom to reach and where to notify your company for any affiliate-related issues.
• Sign-up pages may be used to handle new affiliate registers for your affiliate program.
• Our creative team can take care of your marketing needs ranging from various ads to lead-generating email marketing and more.
• Here are five key ways to improve your affiliate marketing program for increased affiliate engagement, sales, leads and overall ROI.

Affiliate onboarding is great because it opens a conversation and you can use this to get important insights into how you can improve your program. Affiliate onboarding is important because the early days of any relationship are crucial. You’re sizing each other up, wondering if the relationship is going to be of value, and deciding how far you want to take things.