Regardless of if every K-pop fandom was targeted at male idols, it report focuses mainly to the sexual objectification, lookism, and you may sexism when you look at the lady idols’ music and the potential effect on fans’ (mainly more youthful people) sex perceptions
It’s important to study that section of K-pop music because it is alot more challenging in relation to the fresh dark truth from intercourse points into the Korea: In the event Korea provides efficiently modernized its savings, they lags far trailing almost every other OECD (Organization having Monetary Co-operation and you may Invention) regions with regards to gender equality ( Bethmann & Rudolf, 2016 ; Rudolf & Kang, 2015 ). Offering brand new largest intercourse shell out pit additionally the worst working ecosystem for ladies certainly steeped regions, Korea’s ranking regarding the All over the world Gender Pit List was to the level with Muslim-most countries well-known for its discrimination up against lady and you will ranked really underneath the stubbornly patriarchal Japan ( GGGR, 2015 ; PwC, 2017 ; The brand new Economist, 2016 ).
Scholars have been evaluating and you will criticizing the brand new excessively sexualized, tend to sexist content, also the propagation off lookism from inside the K-pop music and you can revealing their possible affect K-pop fans. In line with this type of discussions and you may acknowledging having less difficult evidence on argument, that it paper recommends next hypothesis: If the K-pop music actually promotes sexist maxims additionally the objectification of females (while the created in part II), its international profits might have bad effects towards the advancement of sex equivalence international. ; and you will 2) What is the relationships ranging from K-pop fandom and you will fans’ perceptions towards the section regarding labor ranging from someone inside and you can outside of the home?
This research mainly results in the current literary works on the following a couple of suggests. Earliest, that with another and you may newly amassed data gang of six,317 findings of one hundred places, this study contributes unusual hard empirical proof for the argument sugar daddy websites canada regarding just how K-pop music affects fans’ sex attitudes. Next, the analysis suggests exactly how sexism, lookism, and you will sexualization might not just be softer social factors, but could actually influence individual thinking how reduced and you will unpaid functions might be split up ranging from people. However, it should be also indexed this particular research doesn’t intend determine people causal consequences. Given the constraints out-of a combination-sectional questionnaire build, performance must be interpreted as the correlations unlike causation.
Ergo, the analysis questions to be looked at are as follows: 1) What’s the relationships within standard of K-pop music fandom (mentioned because of the a person’s readiness to cover K-pop music circumstances and you can activities) and you can private sex perceptions?
The rest of this post is planned below. This may deliver the abstract reason behind the study hypothesis and this new empirical study. Point III raises the survey build, data lay and you will details, and you may gift suggestions detailed analytics of the variables utilized in this study. Area IV gift suggestions the fresh new empirical strategy useful data and you may empirical performance. Section V stops the content.
Sexism, like sexist perceptions on the people, and that largely come from traditional stereotypes from the intercourse spots, is one of the chief offenders one to stand in the way from gender equivalence. Earlier in the day research has investigated intercourse-part stereotyping within the musical videos ( Aubrey & Frisby, 2011 ; Kalof, 1999 ; Kistler & Lee, 2009 ; Seidman, 1992 ) or any other media models ( Lauzen, Dozier, & Horan, 2008 ; Wood, 1994 ), and found one than the men, women can be expected to getting intimately objectified and held so you can stricter appearance conditions. Furthermore, women are in addition to commonly represented in many ways one to stresses traditional sex roles: males have been stronger, principal, competitive, and you may criminal, when you are women have been expected to become shown since the weakened, founded, submissive, and you may nurturing. Though some K-pop music groups and you can idols frequently complications conventional intercourse opportunities through their androgynous or homoerotic imageries (including, Amber out-of f(x), Jo Kwon off 2AM, and Lee Hong-gi out-of F.T. Island) and encourage way more egalitarian sex thinking, every mainstream K-pop music artists, such as for example girl groups, was indeed conforming on the popular stereotypes.